tile + slab Supplier
Concrete Collaborative.
Concrete Collaborative is a Southern California based supplier of modern concrete + terrazzo architectural finishes.
We connected as they were looking for a strategic marketing lead to guide their social media + content creation and influencer marketing strategies. We build upon their already significant social following by expanding to new platforms where the industry thrives such as Pinterest + TikTok. We experimented with multiple content creation approaches and leaned in when we found a Reel strategy that resulted in multiple viral videos. We leverage our social following to generate interest from social media influencer in the midst of home renovations to generate content + increase brand awareness.