Home improvement brand
Soto.
Soto is a design and engineering house developing beautiful tools and materials for elevating your home life, one project at a time.
The Soto team reached out with the opportunity to manage their social media presence, create content and advise on videos for their internal team to produce. We first designed a strategy, keeping in mind their target audience as well as the platforms the content would preform well on. We experimented with different creative approaches until pinpointing a strategy that produced viral results and leaned into it.